Is Your Blog’s Crawl Budget So Low? Here’s How You Optimize

🌈 Abstract

The article discusses the concept of "crawl budget" in SEO, which refers to the amount of time and resources Google spends crawling a website. It explains that most websites don't need to worry about their crawl budget unless they have a very large number of unique pages that change frequently. The article covers the following key points:

🙋 Q&A

[01] Crawl Budget Basics

1. What is the crawl budget?

• The crawl budget is the amount of time and resources Google spends crawling a website.
• It consists of two parts: crawl rate (the limit on the number of requests Google can make to a server) and crawl demand (how much Google wants to crawl a website).

2. When do you need to worry about your crawl budget?

• If your website has more than 10,000 unique pages that change daily or more than a million pages that change regularly, you may need to optimize your crawl budget.
• Otherwise, most websites don't need to worry about their crawl budget.

3. How can you test if your crawl budget is too low?

• Check the Google Search Console for pages that have been found but not indexed.
• Look at the crawl statistics in Google Search Console to see if there are issues with the crawl rate or demand.

[02] Optimizing Crawl Budget

1. What can you do to increase your crawl budget?

• Increase your server capacity and optimize site speed to allow Google to crawl more pages.
• Use robots.txt to prevent Google from crawling unnecessary pages.
• Maintain site hygiene by fixing 404 errors, removing duplicate content, and resolving soft 404s.
• Improve content quality and internal linking to increase Google's crawl demand.

2. Is a crawl budget problem always a technical issue?

• No, a crawl budget problem doesn't necessarily mean a technical problem. It can also be related to the quality and relevance of the content on the website.

3. When should you investigate your crawl budget?

• If you suspect that your pages are not being crawled or indexed as often as you'd like, it's advisable to investigate your crawl budget.